A plan for every step of your sale.
Selling a home well is a series of decisions: the price, the launch date, who hears about it first, what we do after every showing. Here's how I make each one, and what you hear from me along the way.
Showings are price feedback.
The right price isn't the highest number anyone says at the kitchen table. It's the price that puts your home in the band where buyers are active right now, so it gets seen, shown and compared well.
I'll always give you the price the data supports, even when it isn't the number we hoped for. Then we decide together.
How I read your market
- Supply and demand, in $25K brackets
Active and pending listings side by side, by price band, so we see where buyers are actually writing contracts.
- The closest comparable sales
What sold, what's pending and what's sitting near you, and the reasons behind each.
- Live feedback once we're on the market
Showing activity, buyer and agent feedback, and pricing benchmarks. If the market tells us something, we act early, and a buyer incentive can sometimes do more than a price cut.
Before anyone sees it
The work before the launch decides how the launch goes.
A pre-listing review
We walk the home and review any inspection together, so nothing surprises us in the option period.
A trusted bench
Inspectors, engineers, plumbers and contractors I've worked with, ready when we need them.
Professional photography
Real photos, fully sharp and true to the home.
Staging guidance
Room-by-room advice, and virtual staging where it helps, always labeled "Virtually staged."
Fourteen days of Coming Soon
Interest builds before the first showing. Buyers and agents hear about your home in stages, so it arrives on the market already talked about.
- Day 1 · Coming Soon
The first announcement: one image, one line, the date it goes live.
- Days 2–13 · The reveal
Details first, then rooms, then the full story.
- Day 14 · Live
On the MLS, with the property page and buyer guide ready.
Seen by the people most likely to buy
An open house people remember
A hosted event designed around your home, with coffee, light bites and a simple QR sign-in, announced on the MLS, every major portal, local community pages and a paid ad. Every sign-in hears back from me.
The neighbors first
Neighbors often know the next buyer. Before and during the launch I drop by with a small gift and a personal invitation to the open house.
Agents, ads and social
Personal calls to buyer agents active in your price range, the eXp Realty network, paid ads around the launch, and three posts a week while it's listed.
Deals don't die from problems. They die from silence.
Every Friday while you're on the market: showings, buyer and agent feedback, portal views week over week, what moved around you, and my recommendation. Under contract, you hear from me at every step, through the option period, appraisal, title and closing. Reach me by text or email, any day of the week.
What happens, and what you hear
- Agreement
The plan and the dates, in writing.
- Preparation
Your to-do list and the vendors to do it.
- Coming Soon
The reveal schedule, day by day.
- Live
Friday updates and the open house recap.
- Offers
Each offer side by side, with my recommendation.
- Contract
Option period, appraisal and title, step by step.
- Closing
The final walkthrough and the closing table.
Two recent sales
Start with your number.
Tell me about your home and I'll prepare a value range from the closest sales and what's active around you, then walk you through it.