The $1M+ launch plan
Your home, sold with intention.
Before you choose an agent, see the plan: how I’d prepare, launch and sell your home, step by step, and what you’d hear from me along the way.
The plan
Every decision has a reason.
Selling a home at this level is a series of decisions: the price, the launch date, who hears about it first, what we do after every showing. I make each one on purpose, I show you my reasoning, and you make the final call.
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01
Price it from the data
The right price puts your home where buyers are active right now, so it gets seen, shown and compared well. I'll give you the price the data supports, even when it isn't the number we hoped for. Then we decide together.
Showings are price feedback.
- Supply and demand in $25K price brackets: active and pending side by side
- The closest comparable sales near you, and the reasons behind each
- Live showing feedback and pricing benchmarks once we're on the market
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02
Prepare it before anyone sees it
The work before the launch decides how the launch goes.
- A pre-listing review: we walk the home and review any inspection together, so nothing surprises us in the option period
- A trusted bench of inspectors, engineers, plumbers and contractors
- Professional photography: real photos, fully sharp and true to the home
- Room-by-room staging guidance; virtual staging only where it helps, always labeled "VIRTUALLY STAGED"
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03
Present it with care
Buyers at this level notice everything. Every piece carries the same quiet standard, from the first photo to the last showing.
- A property page with a buyer guide
- Printed pieces for every showing
- One consistent look on every channel
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04
Launch with a Coming Soon period
Interest builds before the first showing. Buyers and agents hear about your home in stages, so it arrives on the market already talked about.
- A planned Coming Soon period with a progressive reveal: details first, then rooms, then the full story
- Then live on the MLS, with the property page and buyer guide ready
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05
Bring the right people in
An open house people remember, and a home that's seen by the agents who have the buyers.
- A hosted open house with coffee, light bites and a simple QR sign-in, and every sign-in followed up by me
- A personal invitation to the neighbors before and during the launch
- Direct calls to buyer agents active in your price range, and the eXp Realty network
- Three posts a week while it's listed, paid ads around the launch and the open house, and every major portal checked
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06
Report every Friday
You'll never have to wonder where things stand. Text or email me any day of the week, and we'll set a time to talk.
- Showings, buyer and agent feedback, and portal views week over week
- What moved around you, and my recommendation
- Under contract: an update at every step, through the option period, appraisal, title and closing
Deals don’t die from problems.
They die from silence.
Every Friday while you’re on the market, and at every step once you’re under contract.
Launch to close
What happens, and what you hear.
- AgreementThe plan and the dates, in writing.
- PreparationYour to-do list and the vendors to do it.
- Coming SoonThe reveal schedule, day by day.
- LiveFriday updates and the open house recap.
- OffersEach offer side by side, with my recommendation.
- ContractOption period, appraisal and title, step by step.
- ClosingThe final walkthrough and the closing table.
A recent launch
Gallant Court, Colleyville
What made it work: the preparation before launch, and positioning the home so it was seen by the most qualified buyers.
Selling a home can be stressful, but having an agent we could trust made a big difference.My sellers, Colleyville · Google review
Your agent
Anna Hong
I'm a REALTOR® with eXp Realty, licensed in Texas, working across Frisco, Plano, Prosper, Celina, McKinney, Allen and the rest of north Dallas. Most of my clients are sellers.
I'm strategy first. I'd rather show you the numbers than tell you what you want to hear, and I'll give you one clear recommendation every time.
Your launch plan
See the plan for your home.
Tell me a little about your home. I'll prepare the plan with your home's numbers: the price brackets, the closest sales and the launch dates. Then we walk through it together, and you decide.
Prefer to talk first? Book a 15-minute call.